How to promote a product with no media budget.
Fluid package design. 100% of consumers accidentally buy more of a product as a result.
I came across this product by Cuppow via For Print Only. I was pleased to find out that ont only is the product interesting and simple, but the marketing, packaging, and web presence behind it all is very well done. Great attention to detail. Way to go Fringe Union.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.